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Adverplex Expands and Relocates to Cambridge, Massachusetts

Search Engine Marketing Leader Continues Business Growth

CAMBRIDGE, MA, May 13, 2008 – Adverplex, Inc., a leading provider of advanced search engine marketing (SEM) solutions, has relocated to One Kendall Square in Cambridge, Massachusetts. After three years of steady growth and increased business demand, the company sought a larger location that could accommodate future expansion. The open design office space at One Kendall Square will foster the collaboration and research that drive Adverplex's search engine marketing capabilities.

"Our new Cambridge location offers great benefits for both our employees and our clients," said Micah Adler, President and CEO of Adverplex. "Cambridge is a world-renowned center for technology innovation and academic leadership, characteristics that align well with our company's mission and culture."

The company's new address is: One Kendall Square, Building 200, First Floor, Cambridge, MA 02139.

About Adverplex

Adverplex provides advanced search engine marketing solutions to manage the complexity of large-scale SEM campaigns involving millions of keywords. Adverplex's proprietary technologies bring a unique level of precision and flexibility to keyword selection, bid optimization and campaign management. With these capabilities, Adverplex can help ensure that each client's pay-per-click campaign delivers exceptional results for their marketing investment. Founded in 2005, Adverplex is privately-held and currently has more than 25 employees at its headquarters in Cambridge, MA. For more information about Adverplex, please visit www.adverplex.com


Contact:
Colleen O’Hara
Adverplex, Inc.
781.228.5670
colleen@adverplex.com