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Search Engine Marketing

Bid Optimization

Managing keyword pricing is one of the most complex aspects of search engine marketing, and also one of the most crucial for campaign profitability. Our adaptive bid optimization technology—ABO Engine™—identifies and dynamically adjusts the amount paid for each keyword, based on multiple sources of information:

• Competitive bidding environment
• Impression, click-through, and conversion results
• Search traffic fluctuations
• Variations among search engines

To be successful, very large-scale campaigns require more than standard bid management, they require intelligent bid optimization. Our technology synthesizes data to inform bidding, automates bidding at keyword level for maximum efficiency, and optimizes across the entire keyword universe to maintain or exceed the campaign’s target ROI.

In conjunction with the keyword expansion of BroadBuy, ABO Engine ensures that your campaign achieves maximum reach for the lowest possible cost.