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Search Engine Marketing

Keyword Expansion

Keyword selection is the foundation of an effective campaign. BroadBuy™ identifies the ideal mix of the most relevant keywords to generate cost-effective search traffic for a campaign.

Standard keyword research and generation software can’t deliver keyword sets that are comprehensive enough for very large-scale campaigns. BroadBuy delivers intelligent, automated expansion of your campaign to millions of keyword combinations, including those on the “long tail” where opportunity is often overlooked.

Each keyword set is dynamically maintained for optimal campaign performance. BroadBuy interfaces with our adaptive bid optimization technology (ABO Engine) to ensure that the campaign is aligned with performance and ROI targets.